Tuesday 21st November, 2017 at 4:02pm
Partick Thistle Football Club has announced that it is undertaking the first ever survey of its female fans. Rather than rely on anecdotal evidence to inform the Club’s business plan going forward, the survey will go through female fans’ match day experience to identify what’s good, bad or simply missing in their contact with the Club. Ultimately, Thistle will use the findings to create a strategy to retain and attract more girls and women to matches.
The Club has engaged Jane Gotts of GenAnalytics, a diversity specialist consultancy, who will produce a report for the Board in the Spring based on the survey’s findings. While there have been surveys undertaken around diversity by national organisations, it’s believed that this is the first time a club in the UK has proactively sought female fans’ views in this way.
The survey started to go out to season ticket holders and other women actively involved with the Club last night. It will now go on the Club’s website until January 1st.
Explaining the decision to do this work, Ian Maxwell, Thistle’s Managing Director, said:
“In the first five hours of the survey being live, 100 surveys were submitted. That alone tells us we are doing the right thing. Football is more and more important to female fans and female fans are increasingly important to football. But we know that, as a Club, we haven’t been speaking to women directly about what we can offer in terms of a leisure time activity with friends or family. We realise that our female fan base is a potential and growing audience and it is an audience we must be better at engaging and communicating with.
“Through our Academy and women’s team, we are working hard to bring more girls into the game. Now we need good data to inform our thinking about our female supporters – the report from this survey will, hopefully, be the start of stronger relationships between the Club and our female fans.”
If you would like to take part in this survey all you need to do is click on the link below and leave us your feedback. If you need assistance to complete it, please contact Beth Adamson, our Supporter Engagement Officer at .
