Female Fans Survey – the results

Monday 19th March, 2018 at 2:22pm

Back in November Partick Thistle launched the Club’s first ever survey of its female fans. Rather than rely on anecdotal evidence to inform the Club’s business plan going forward, the survey went through female fans’ match day experience to identify what’s good, bad or simply missing in their contact with the Club.

On receiving the results of the survey Beth Adamson, Thistle’s Supporter Engagement Officer, said: “Every single response has helped us shape a better idea of how we can improve the matchday experience for our female fans so we’re grateful to everyone who responded. What it gives us now is a clear picture of what is and what is not working well, it’s now down to us as a Club to fix what isn’t.

“The hard work starts now. Our female support has spoken so we know what we need to do and efforts are already well underway on an action plan in response to these results. I am supported fully by the board of directors and my aim now is to have the first changes in place by the end of the season and a clear plan in place for anything that we are not able to achieve in that timescale.”

The survey results can be split broadly into three categories and there is a summary of the main findings from each below:

Positives – there were a number of positive statistics which emerged from the survey:

There has been a 12% increase in female supporters over the last three years

More than 86% of respondents believe that Partick Thistle is a Club that is welcoming to all individuals, regardless of background with a similar proportion saying they would encourage their female friends to attend a home game

The Club received more than 400 responses which represents a response rate of approximately 46%
Almost 40% of respondents have been supporters for as long as they can remember

Challenges that prevent female fans attending home games – one of the key aims of the survey was to find out what prevents female fans from attending home games. A section that threw up some interesting responses, including:

Other Saturday afternoon commitments away from Firhill
Only like attending quieter games

For improvement – it was always going to be important that the survey responses were honest and up front so there were some key areas which emerged as issues that need improving:

There is work to be done on toilet and hot water facilities
Stadium WIFI
Increase the range of food options by looking at introducing healthy, Vegan and other more diverse options
Introduce family activities before games

From the club’s perspective two additional statistics also stood out as areas where work needs to be done:

More than 60% of respondents are not currently season ticket holders with only 10% season ticket holders being female.
As many as 37% of respondents said they only attended a few home games compared to just 7% who attend all home games and all away games

If anyone has any additional input then they can pass it on to Beth by emailing .