Wednesday 19th February, 2025 at 12:27pm
The Jags Club – Final Trial Week
Our trial of The Jags Club which is being run in conjunction with our Ticketing Partner, Fanbase, reaches week four tomorrow and we would like to share some of the findings of the first three weeks.
By using the databases that Fanbase have access to, the number of people receiving The Jags Club as opposed to the Match Day Mailshot has increased by nearly 1,500.
During the three week trial more people have subscribed than unsubscribed so the original database size has increased.
Over three times more people are clicking on the links embedded in The Jags Club for match tickets, merchandise and sponsor information.
The content is evolving as we listen to the feedback being received with changes made for Issue 4.
Format allows the inclusion of articles from all parts of the Partick Thistle family.
The 1500 higher circulation, plus the three times higher click rate, means that an increase in revenue generated for the club and for sponsors is being achieved.
A decision on how we move forward will be made early next week.
If you would like to subscribe you can do so HERE.
