Monday 26th June, 2023 at 1:59pm
The iconic Maryhill home of Partick Thistle Football Club has a new name for the next three years thanks to a new sponsorship deal: Wyre Stadium at Firhill.
The new, high-value stadium naming rights agreement strengthens Thistle’s partnership with Wyre, a car purchasing platform that only sells 100% Electric Vehicles.
Wyre, supporters of the club during season 2022/23, have stepped up their backing through the new sponsorship, with red and yellow signage now on display on the Jackie Husband Stand, Colin Weir Stand, four floodlights and further advertising pitch-side.
Wyre is committed to helping consumers and businesses transition to electric vehicles on the road to net zero. Wyre was also keen on retaining Firhill in the new stadium name, hence Wyre Stadium at Firhill.
Welcoming Wyre as the club’s new stadium naming rights partner, Thistle CEO Gerry Britton said: “We are absolutely thrilled to announce Wyre as new stadium naming rights partner, which brings significant revenue into the club and specifically to boost the budget available for the men’s first team.
“Importantly, Wyre have already demonstrated a real commitment to supporting the club during the past season and that has been very firmly reemphasized with this high-value partnership, in particular the fact that it is a commitment across the next three seasons.
“We all know how special Firhill is to Partick Thistle supporters which is why Firhill being part of the new name was so important to everyone – and the red and yellow signage also shows that Wyre really get it. Everyone at the club thanks Rebecca and the team at Wyre for their support and we look forward to a very positive partnership over the next three seasons, helping them achieve their goals while we pursue our own.”
Wyre’s managing director, Rebecca Hansen says: “Wyre is incredibly excited about adding our brand to the stadium at Firhill. It’s always been important to us that our relationship with the club is a true partnership, our choice to use traditional PTFC colours and retain Firhill in the name reflects that commitment. Wyre hopes to be a part of building a great team in Maryhill and to be part of that team far into the future. Very much looking forward to a great first season with coach Doolan and his squad played at Wyre Stadium at Firhill, go Jags!”
As part of the partnership between Wyre and Partick Thistle, each time a car is leased, and Wyre Stadium at Firhill referral code is mentioned, £250 goes back into the club, split equally between the men’s and women’s teams. With over 50 car models, across a selection of manufacturers, there is plenty of choice for any Jags fan looking for their next vehicle.
Wyre You Waiting? See how Wyre and the Jags can save you thousands off your next car: www.trywyre.com
