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Partick Thistle FC
Partick Thistle FC

Thistle welcomes official new whisky partner

With the season already underway it isn’t just in the transfer market where deals are getting done – there is plenty of activity off the pitch too.

One of the fresh arrivals that supporters will start to see more and more of around the stadium is the club’s brand new whisky partner, Label 5.

Alan Archibald presents Jordan Knight, UK Marketing Manager, at Label 5 with a                                                              specially customised shirt.


The Speyside distillery is on board for the season and, as well as taking various trackside advertising positions, will also supply bottles of Label 5 whisky for the man of the match at all home games.

The Jags commercial manager, Ross Quaile, said of the new partnership: “It’s fantastic to have Label 5 on board and hopefully they can help us celebrate plenty of on field success as the season progresses.”

“Whisky partner is another new line of commercial income for us and reflects our drive to seek out fresh and innovative streams of revenue. There is plenty of scope for us to work together and I hope we can build the relationship further over the next 12 months.”

Jordan Knight, UK Marketing Manager, at Label 5 said: “We’re really looking forward to the season ahead and it’s very exciting to have this partnership in place. For me whisky and football naturally go hand in hand and, given Thistle’s success last season, there is no better time to be coming on board at Firhill.”

For more information on other commercial opportunities at the club please contact the commercial department by emailing   or by phoning them 0141 579 1971 (option3).

For more information on Label 5 Whisky check out their website:

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